Skratch Labs Everyday Hydration Mix - 20 Pack - $35.00

The Everyday Hydration Mix 20 Pack from Boulder, Colorado-based Skratch Labs was created on hotel countertops and tour bus kitchens as a solution for a growing problem. In 2009, Dr. Allen Lim was working for Garmin-Slipstream. His riders constantly complained of headaches, and they were plagued with stomach problems stemming from improper hydration. But, the problem didn't stem from not drinking enough, rather that the riders weren't putting the right fluids in their bodies, and the results were both painful and immediately apparent. Unlike many sports drinks, which are formulated around electrolyte or caloric replenishment before or during exercise, the Everyday Mix focuses on a preemptive hydration strike to ensure that your body's sodium levels are optimized before physical exertion. Lim discovered that the rampant headaches that were plaguing his group of pros were not induced by a lack of fluids, but from a lack of sodium -- a very typical symptom of dehydration. Essentially, your kidneys regulate fluid retention based on the body's concentration of sodium. When sodium concentration is high, your body is forced to hold on to that fluid to dilute it. But when your sodium levels get too low from sweat loss, the opposite happens and your kidneys must expel that fluid. Lim's mix is designed to keep your body's sodium balance carefully regulated, maintaining hydration while also slowing diuresis. With diuresis slowed, you'll be able to pre-hydrate, and be able to drink more before a race without making those three inopportune bathroom breaks right before your call-up. If these concepts around a sodium-based formula sound familiar, that's because they are. Lim's drink mix contains nearly four times the amount of sodium in many convenience store sports drinks, putting it on par with emergency-grade rehydration salt formulas like Pedialyte, and those used by the World Health Organization to combat severe dehydration. - $35.00