prAna Marco Polo Shirt - Short-Sleeve - Men's - $59.95

The sly product-title technician at prAna received a hefty holiday bonus after naming the Marco Polo Shirt. You see, the technician juxtaposed a relatively common name (Marco) against the type of shirt that is being offered (Polo), thereby resulting in a cleaver play-on-words that encourages the reader to associate the product with 13th-century explorer extraordinaire, Marco Polo. Now do you see what they did there' Pretty neat, huh' - $59.95