Men's coldblack(R) Short Sleeve T-Shirt - $29.99

WHY WE MADE IT: When the sun's blazing, ordinary fabrics-especially dark ones-absorb UV rays and heat up quick, meaning you sweat harder, fatigue faster & lose focus. But not anymore. UA uses coldblack(R) technology, a revolutionary fabric that reflects even the nastiest heat. So whether you're running a marathon in the desert or just playing 18 holes in the summer heat, black out the sun...and stay cool, dry & protected. Black Out The Sun.Most fabrics-especially dark colors-heat up and become unbearable in the blazing sun. This is not most fabrics. Revolutionary coldblack(R) technology makes dark colors act more like light colors, and light colors act like nothing else. Revolutionary coldblack(R) technology reflects IR and heat rays, so even dark colors don't get as hot, keeping you cooler in the blazing sun Minimum UPF 30+ sun protection to block out UV-A and UV-B raysLightweight, high-performance, sandblasted fabric maximizes comfort and breathability4-way stretch construction improves range of motion and dries fasterSignature Moisture Transport System wicks sweat away from the bodyAnti-odor technology prevents growth of odor-causing microbesRolled shoulder seams eliminate discomfort and chaffingPolyester/ElastaneImported - $29.99