Humminbird ICE 55 Flasher - $499.99

Humminbird's long-awaited entry into ice-fishing grabbed the attention of everyone who fishes on hard water with its new line of fiber-optic ICE flashers. The ICE 55 has the industry's first backlit LCD inside the flasher dial, providing real time sonar response with the convenience of digital depth and easy-to-read automatic depth scale. It has an exclusive, six-color fiber-optic display. Features include: 2,400 watts of peak-to-peak power; a 455 kHz/19 and 240 kHz/9; dual-beam transducer; 10-step interference rejection; control buttons for zoom, gain, noise, beam, target cursor and color palette; seven automatically adjustable depth scales at 20', 40', 60', 80', 100', 120' and 200'; a 9 amp-hour battery with charger; battery indicator on LCD; shuttle mount for your boat or sled; built-in gimbal bracket and a two-year warranty. A soft-sided carrying case is also included. - $499.99